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Dissecting Pricing Dynamics in Beauty

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By: TOM BRANNA

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• The theory that CPG players should focus on primarily high- and low-end segments, while de-emphasizing mid-tier priced offerings is an ongoing concern for manufacturers that has been further exacerbated by the volatile economy and shrinking middle class.The price-tier polarization of CPG, however, doesn’t necessarily hold true across the board, especially when analyzing the beauty and personal care categories, according to SymphonyIRI. The experience at retail sets beauty ap...

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